Shady is the prominent brand of customer-focused business unit that came to meet the needs of travelers in Yemen and abroad. The company was established in the Republic of Yemen in 2012 in Sanaa. It provides a smooth and comfortable customer experience through the latest electronic platforms, travel agencies spread throughout Yemen, and customer service centers. The company provides its customers with ease, complete comfort, and multiple solutions for making hotel reservations with more than 5.1 million hotels around the world and flights to thousands of destinations with more than 450 airlines.